Chris Luno x HOKA
„In full flight“

For HOKA’s “In Full Flight” campaign, Ulrich Schuster photographed musician and YouTube creator Chris Luno on his personal running route through Berlin.

Commissioned by Ogilvy UK, the shoot followed a fast-moving, spontaneous approach, combining running imagery with a series of relaxed portraits along the way. The resulting photographs capture both sides of the story — the energy and movement of running and the personality behind the athlete.

The campaign imagery was used across HOKA’s social channels, web appearance as well as Strava and Spotify.